2019 Un Livrel Canada

The book will be available in ebook and digital audio across platforms (Overdrive, cloudLibrary, hoopla, RB Digital, desLibris), with simultaneous access during the program at a cost of 25 cents per circ. The book is also already available to print disabled patrons via CELA and NNELS.

Support Materials

• Communications for libraries document
• Sample press release
• Sample social media posts
• A draft blog post/website news item
• Poster (11″x17″)
• Online Author Event – Wednesday, June 12, 6pm in Saskatoon (8pm EST, 5pm PST)
• Facebook Book Club
• Facebook Group
• Facebook Live Book Talk – Monday, June 3 11am EST
• Dawn Dumont’s Picks /li>
• Book Club Reading Guide

Program Evaluation

This program is an opportunity to demonstrate the positive impact of public libraries and advocate for better access to econtent. To do so, we will measure the immediate and residual impacts of the program as well as the correlation between circulation and sales.

Four facets will be evaluated:

1. Circulation and holds (physical and digital) of the featured books and all other books by the same author
2. Sales (physical and digital) of the featured books and all other books by the same author
3. Social media reach of the program
4. Anecdotal data

We will ask participating libraries to enter their data once, at the end of August. An email will be sent during the summer providing a link to the form for data entry.

Communication & Promotion

Logo & Hashtags

• Please use the logo on any materials you create, and the hashtag(s) in any social media posts/tweets
• The logo is available in 3 versions: light colour scheme and dark colour scheme
  • light background – jpeg
  • light background – eps
  • dark background / – jpeg
  • dark background – eps
  • transparent – png
  • transparent – eps
• The bilingual hashtag for the program is: #1eReadLivrelCanada
  • Other hashtags you may want to add depending on the content of the post/tweet: #IndigenousReads #IndigenousHistoryMonth #NIPDCanada

Draft Marketing & Communication Materials

• A draft press release is available, and has been written so that you can shorten it as appropriate for your library
• Draft social media posts to promote the program are available

Public Communications Strategy

(This material may be of particular interest to your Communications staff)

Single biggest thing we are hoping to accomplish:

• Libraries bring people across Canada together to read/listen to a single book (in digital format) at the same time and engage with each other over their thoughts and feelings about the book and how it impacted them.

Note: We are promoting the digital format (ebook/digital audiobook) because the number of physical copies that would be required to do this Canada-wide in a four week period would make it impossible for libraries to do a program on this scale.

Why should the public care/bother to read this book:

• This is an easy read with great depth. It tells stories unique to our country; introduces readers to an underrepresented perspective in Canadian literature – a female Indigenous author. Conversations about Indigenous experiences are happening across our country right now, and this book can help enhance those conversations.

Who are we targeting:

• People who are interested in learning about Indigenous people’s experience
• Can-lit readers
• Fiction readers
• Audiobook listeners
• People who already use or are open to trying digital formats
• People who like bookclubs, community reading experiences, participate on Goodreads
• People who enjoy engaging about books and reading on social media

What is the message:

• Spark conversations and prompt Canadian readers to contemplate new ideas and perspectives while expanding their literary horizons and connecting to fellow readers and their libraries.